The template
| Good | Better | Best | |
|---|---|---|---|
| What’s done | Fixes the problem | Fixes it properly, with the parts that last | The full job, done once |
| Parts | Standard | Upgraded | Top of the range |
| Guarantee | [your standard] | [longer] | [longest] |
| Extras | none | [e.g. system flush] | [e.g. smart controls, annual service year one] |
| Price | € | € | € |
Example: replacing a bathroom shower
- Good: replace the electric shower unit like for like.
- Better: new unit with a better pump and new isolating switch.
- Best: new unit, new pump, re-sealed tray and new mixer, all done in one visit.
Prices left blank on purpose: price for your own area and margins.
Three rules
- The middle option is the one you’d recommend to your own mother.
- The top option is genuinely better. No padding.
- Explain each in one line a customer could repeat to their partner.