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WhatsApp Business for tradesmen: what to set up in an evening

Plenty of customers would rather send a photo of the problem than explain it on the phone. If you're still using personal WhatsApp for work, here's how to set up WhatsApp Business properly in one evening.

1. Use your business number

Install WhatsApp Business (it’s free) on the number customers ring. Keep personal WhatsApp on your personal number.

2. Fill in the business profile

Business name, trade, area you cover, opening hours, website if you have one. Customers check this before they message.

3. Set an away message

For evenings and weekends:

Thanks for your message. We’re off the tools for the evening and will come back to you first thing tomorrow. If it’s an emergency, ring [number].

4. Set a greeting message

For first-time messages:

Hi, thanks for getting in touch with [business]. What’s the job and where are you? A photo helps us give you an idea straight away.

5. Save quick replies

Short-cuts for what you type ten times a week: your call-out price, your area, “can you send a photo?”, “I can come out on [day]”.

6. Use labels

New enquiry · Quote sent · Booked · Paid. You’ll see at a glance who’s waiting on you.

Also see: Quote follow-up

What WhatsApp Business won't do

It only replies to messages. It doesn't reply to missed phone calls, and it won't chase a quote you sent last week. Those are the two places most small firms lose jobs.

See if it's a fit for your firm